Connecting People, Places & Things

Counterfeit Consumer Goods

The Problem

Counterfeit products may cost the global economy up to $250 billion a year, according to estimates from the Organization for Economic Co-operation and Development (OECD). Millions of those shipments enter the United States.

While government agencies do their best to crack down on counterfeit goods, they only manage to catch a fraction of the fake products that enter the United States. Still, the U.S. Customs and Border Protection (CBP) values that seized fraction at staggering amounts. The value of counterfeit goods seized rose by 38.1% in 2013, from $1.2 billion in 2012 to $1.7 billion last year.

The Opportunity

To solve today’s most pressing verification challenges, VEREPHIED has built a solution for location awareness & verification. This innovative solution is built on a unique set of integrated technologies leveraging the power of SAP Hana and the VEREPHIED patented solution suite for mobile authentication and validation.

The Drivers

The growth of location - enabling technologies has created new opportunities to develop B2B and B2C solutions.

Extensive analysis of historical data is being replaced with predictive intelligence fed data from live location based structured and un-structured data.

Personalized, verified, location-based analytics at precisely the right moment. Safety, reliability and accuracy drives the organizations response.

  • Product Validation
  • Location-based Analytics
  • Promotion Centric
  • Safety and Reliability