FAST AND RELIABLE SOLUTIONS FOR BRAND PROTECTION & PRODUCT IDENTIFICATION
The patented Verephied™ technology creates unique “fingerprints” for a product from the combinations of product identity markers, such as bar codes, RFID tags, or detectable features of the object. The technology then compares fingerprints stored in cloud-based authentication libraries to verify the authenticity of the product.
ISSUES THE VEREPHIED PATENT ADDRESSES
Loss Of Money
Each year, US companies suffer hundreds of billions of dollars in losses due to counterfeit goods. These counterfeit goods, in most every sector, from fashion, to chemicals, consumer goods, personal care, food, toys, auto and aircraft parts, electronics, and pharmaceuticals damage sales and revenues, brand equity, consumer confidence, US industry, the US economy, jobs, and public health and safety. And the problem is only growing.
Solutions For Detecting
The scale and effects of counterfeit goods has compelled action by both industry and the government. An increasing number of manufacturers of luxury goods and even some large retailers have either implemented or are looking at implementing solutions for detecting counterfeit goods. Additionally, in pharmaceuticals, the Drug Supply Chain Security Act (Title II of the Drug Quality and Security Act) and related regulations require adoption of technology for electronic tracing of pharmaceuticals at the package level within the next few years.
Verifying Product Authenticity
With increasing focus on counterfeit goods across all economic sectors, we are entering a time of unprecedented opportunity for service providers who are able to provide more reliable technological solutions to verifying product authenticity and to ensuring supply chain integrity. These are precisely the areas that are addressed by the ARK Ideaz patents.